Revolutionizing D2C with Amazon Buy with Prime: A Strategic Guide with Corey Brown

November 19, 2024 • 26 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Corey Brown, Founder of buffaBRAND Marketing, to explore how D2C brands can leverage Amazon's Buy with Prime feature to enhance customer trust and boost conversions. They discuss implementation strategies, potential challenges, and how to maintain brand identity while utilizing Amazon's trusted infrastructure.

Breaking Down Web Speed: How to Optimize, Innovate, and Dominate w/Chandan Pasunoori

November 12, 2024 • 23 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Chandan Pasunoori, Director of Product Engineering at Nvizion Solutions, to explore the intricacies of web framework selection, performance optimization, and the evolution of web development. They discuss how to choose the right framework for different project needs, overcome common implementation challenges, and achieve microsecond-level response times in web applications.

Demystifying B2B E-commerce: Essential Strategies and Solutions with Hash Usami, Channel Partnerships Manager at CodUp

November 5, 2024 • 24 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Hash Usami, Channel Partnerships Manager at CodUp, to explore the evolving landscape of B2B e-commerce. They discuss the key differences between B2C and B2B platforms, essential features for success, and how businesses can effectively transition to digital commerce solutions.

Internal Linking Strategy: Building Digital Roadmaps for SEO Success with Tanu Javeri

October 29, 2024 • 26 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Tanu Javeri, Global Head of Search at Foundry, to explore the critical role of internal linking in SEO success. They discuss strategic approaches to internal linking, balancing user experience with search engine requirements, and practical tips for implementing effective internal linking strategies across large websites.

Mastering E-commerce SEO: Insights from Automotive Industry Expert Patrick Hotchkiss

October 22, 2024 • 26 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Patrick Hotchkiss, E-commerce Manager and SEO Strategist at Horsepower Automotive Group. They discuss Patrick's unique career journey from the music industry to e-commerce, effective SEO strategies for niche markets, and the challenges of optimizing multiple brands in the automotive aftermarket space.

SEO Strategy Evolution: Enterprise vs. Startup Insights with Jason Hewett

October 15, 2024 • 38 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Jason Hewett, an SEO consultant, to discuss how businesses can effectively work with SEO agencies. They explore different agency models, common frustrations, and strategies for successful partnerships, offering valuable insights for both startups and established enterprises seeking to optimize their SEO efforts.

Mastering High-Intent SEO: Strategies for Driving Conversions and Business Growth

October 8, 2024 • 21 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames interviews Steven Schneider, co-founder and CEO of TrioSEO, about leveraging high-intent SEO traffic for business growth. Steven shares expert strategies for identifying high-converting keywords, optimizing content for search engines and users, and measuring SEO success to drive organic traffic and conversions.

Building a Successful D2C Brand: From Identity to Optimization with Phil Irvine Head of E-commerce and Growth Marketing at Mojo

October 1, 2024 • 33 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Phil Irvine, Head of E-commerce and Growth Marketing at Mojo. They discuss the essential steps for establishing and growing a successful direct-to-consumer (D2C) brand, from defining your brand identity to optimizing customer experiences and leveraging data-driven insights.

The Future of SEO and Paid Search: Insights from Industry Experts

September 24, 2024 • 41 MIN

In this special panel episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by three industry experts to discuss the evolving landscape of SEO, paid search, and content marketing. Brian Gerstner, Brandon Tancott, and Stephen Fahlsing share their insights on the synergies between paid and organic search, the impact of AI on content creation, and strategies for creating authentic, valuable content in an increasingly noisy digital world.

Mastering E-commerce: From Product Pages to Customer Experience with Rick Wingender

September 17, 2024 • 43 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Rick Wingender, a fractional CMO and CDO at Small Biz Coach, to discuss the evolution of e-commerce and best practices for product pages. With over 25 years of experience in the field, Rick shares invaluable insights on creating compelling product descriptions, the importance of visual presentation, and strategies for scaling content creation across thousands of products.

Why E-commerce Businesses Can't Afford to Ignore AI with Greg Jameson

September 10, 2024 • 30 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Greg Jameson, an expert in AI and e-commerce, to discuss the transformative impact of AI on online businesses. They explore practical applications of AI in e-commerce, from generating product descriptions to creating new product designs, and address common challenges in integrating AI into business operations.

Enterprise vs. Startup SEO: Insights from SIXT's Director of SEO with Thiago Pojda

September 3, 2024 • 38 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Thiago Pojda, Director of SEO at SIXT, to discuss the differences between managing SEO for startups versus enterprise-level companies. They explore the challenges of scaling SEO efforts, the importance of adapting strategies as businesses grow, and key lessons learned throughout Thiago's career in both startup and enterprise environments.

How to Make SEO Drive Real Business Results with Emma Valentiner, Head of SEO at Threecolts

August 27, 2024 • 29 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, to discuss the crucial role of aligning SEO strategies with business objectives. They explore the importance of integrating SEO into product roadmaps, leveraging search data for market research, and balancing technical optimization with brand authenticity.

Aligning SEO with Business Goals: Strategies for Success with Annika Haataja, SEO Director at Seeker Digital

August 20, 2024 • 30 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Annika Haataja, SEO Director at Seeker Digital. They discuss the importance of aligning SEO strategies with broader business objectives, effective collaboration across teams, and how to create a culture that values SEO within an organization.

Revenue-Focused SEO: Strategies for Maximizing Profitability with Alex Galinos, Head of SEO at Hoppa

August 13, 2024 • 36 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Alex Galinos, Head of SEO at Hoppa, to discuss the concept of revenue-focused SEO. They explore how to align SEO strategies with business metrics, the importance of balancing short-term wins with long-term strategies, and the crucial connection between SEO, CRO, and PPC in driving profitability.

SEO Strategies for Helpful Content and UGC with Darko Ivanoski, Head of SEO at Gentoo Media

August 6, 2024 • 39 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Darko Ivanoski, Head of SEO at Gentoo Media and Founder of 1on1SEO. They discuss the implications of Google's helpful content update, strategies for optimizing user-generated content, and Darko's journey from nursing student to SEO expert in the competitive gambling industry.

Balancing SEO and User Experience with Jephonie Villegas, Head of SEO at My Biz Niche

July 30, 2024 • 30 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Jephonie Villegas, Head of SEO at My Biz Niche, to discuss the crucial intersection of SEO and user experience in web development. They explore the importance of integrating SEO from the start of a project, strategies for balancing technical optimization with user-friendly design, and how to measure the success of these efforts.

International SEO: Strategies and Insights with Jimmy Griffith & Chloe Kane

July 23, 2024 • 34 MIN

Welcome to "Cutting Edge: Web Content Development". In this episode, host Jonathan Ames interviews Jimmy Griffith, head of search, and Chloe Kane, SEO content writer at The Luxurist Method. They share valuable insights on international SEO, discussing strategies for language optimization, localization, and link building in global markets.

SEO and Engineering Collaboration: Insights from Dimitris Drakatos

July 16, 2024 • 25 MIN

Welcome to "Cutting Edge Web Content Development". Discover practical strategies for fostering collaboration between SEO teams and engineering departments from Dimitris Drakatos, head of SEO and ASO at Paired. Learn how to align goals, improve communication, and create a culture of mutual understanding and respect between these crucial teams.

Unlocking SEO Potential: Strategies and Insights with Marta Szmidt

July 9, 2024 • 33 MIN

Welcome to "Cutting Edge Web Content Development". In this episode, Jonathan Ames interviews Marta Szmidt, an experienced SEO Director. Marta shares her journey from the educational sector to highly competitive online industries, discussing unique challenges and strategies in SEO for complex platforms. She provides insights on technical SEO, link building, content creation, and brand protection in challenging niches.

Enhancing Storytelling with TaleBot: Lessons from Cagri Sarigoz of Intale AI

July 2, 2024 • 17 MIN

Welcome to "Cutting Edge Web Content Development". This time, on the show, Jonathan Ames speaks with Cagri Sarigoz, Head of SEO and AI Officer at Citizen Shipper. Cagri discusses his background and mulls over the particulars of his work at Citizen Shipper where his role is focused on SEO and AI initiatives. Cagri also founded the company Intale AI and goes into detail about the development of their flagship product, Tale Bot, an AI-powered storytelling tool. To hear more about Tale Bot and the learning curve that Cagri and his colleagues experienced while pioneering this exciting tool, tune in to this brand-new episode now!

The Impact of AI on Content Development: Challenges and Strategies with Phil Chavanne of Eden Ads

June 25, 2024 • 49 MIN

Welcome to "Cutting Edge Web Content Development". In this episode Jonathan Ames interviews Phil Chavanne, Director and Head of SEO, R&D & Strategy at Eden Ads. They discuss the role of CMS systems, the challenges and benefits of AI in content development, and the importance of delivering value and quality in the industry. Phil shares his extensive background and offers advice for content creators. Tune in to learn how to improve your content priorities and integrate PPC and SEO for business success.

The Importance of CMS Systems in Web Content Development with Anthony Sharot

June 18, 2024 • 35 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames speaks with Anthony Sharot, Performance Marketing Director and Founder of Market Appeal among other advisory roles. They delve into the crucial role of CMS systems in web content development as well as stressing the significance of incorporating both SEO and CRO to drive website traffic and convert it into customers.

SEO: Make It or Break It with Daniel Tannenbaum of Dan Tan Digital

June 11, 2024 • 41 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Daniel Tannenbaum, Head of SEO at Dan Tan Digital. Join them as they explore why you don’t need to trick the system to rank in Google, how to approach SEO in banking and finance, and why SEO is truly a make or break for your company.

Working SEO for Large Enterprise with Malte Landwehr, Petrit Halitaj and George Shuter

June 4, 2024 • 46 MIN

In this podcast episode by Butter CMS, SEO experts, Malte Landwehr, Petrit Halitaj, and George Shuter discuss the unique challenges and opportunities of doing SEO for large enterprises with your host, Jonathan Ames. They cover topics such as prioritizing SEO tasks, international SEO strategies, handling multiple industries within one website, and the impact of mergers and acquisitions on SEO.

Driving Revenue with Informational Blog Content with Naomi Francis-Parker of the Evergreen Agency

May 28, 2024 • 36 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames speaks with Naomi Francis-Parker, the Head of SEO at the Evergreen Agency. Listen to them unveil insights into the importance of content marketing in e-commerce, the role of blogs in driving traffic and conversions, and the strategies for creating successful content.

AI-Driven Web Content Creation with Rahul Ravulapati of A10 Networks

May 21, 2024 • 26 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Rahul Ravulapati, Head of Marketing Operations at A10 Networks. Join them as they explore how AI can be leveraged to enhance and improve web content creation.

SEO Strategies for Web and Blog Migrations with Tania Miranda of Tellent

May 14, 2024 • 42 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Tania Miranda, Global Head of SEO and Content at Tellent. Join them as they discuss how to structure your SEO content strategy ahead of your web or blog migration to maximize post migration results.

Blending SEO-Centric Content with Performance Marketing with John Hutson of Ink Digital

May 7, 2024 • 35 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by John Hutson, Head of SEO at Ink Digital. Join them as they explore creating effective content strategies that align with performance marketing objectives.

How to Master SEO with Jamie Landry

April 30, 2024 • 34 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Jamie Landry, SEO Content Manager at Dash Hudson. Join them as they discuss strategies for SEO success.

How to make your CMS and Performance Marketing work in harmony with Will Roberts of WebBox

April 23, 2024 • 43 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Will Roberts, Founder and Managing Director of WebBox. Join them as they explore the impact of your CMS on performance marketing campaigns.

A Guide to Global SEO with Luis Rodriguez of Compare the Market

April 16, 2024 • 25 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Luis Rodriguez, Head of SEO at Compare the Market. Join them as they explore global SEO, touching on where to start with your strategy, how to balance localization and accessibility, and why market research is of paramount importance.

ChatGPT as an SEO tool: Why Human Input is Still a Priority with Ram Gohil of UK Meds

April 9, 2024 • 27 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Ram Gohil, Head of SEO at UK Meds. As you listen you’ll be learning from an expert with genuine passion and enthusiasm for the possibilities of AI, in this thought-provoking discussion of the limitations and best practices when using ChatGPT to create SEO-optimized content.

Striking the Content Balance: Performing Content Audits with William Sigsworth of Pipedrive

April 2, 2024 • 40 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by William Sigsworth, Head of SEO Content at Pipedrive. Join them as they discuss balancing the production of new content with optimizing old content.

Minimum Viable Product: The Real MVP of E-Commerce Strategy with AJ Saunders of Audacious Commerce

March 26, 2024 • 32 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by AJ Saunders, Founder of Audacious Commerce. Join them as they discuss e-commerce strategies for small businesses, including tactical SEO advice and how to find your minimum viable product and test it out.

The Cutting-edge Customer's Journey and SEO with Michael Farr of Paylocity

March 19, 2024 • 38 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Michael Farr, Senior SEO Manager at Paylocity. Join them as they discuss where SEO lies in web development, what to expect from SEO specialists or agencies and interweaving the customer’s journey.

Plan Platform Migrations to Avoid SEO Mishaps with Adam Preston, Head of SEO at Summit

March 12, 2024 • 37 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Adam Preston, Head of SEO at Summit. Join them as they discuss minimizing the impact of domain and platform migrations on SEO, exploring the importance of planning out your approach and integrating key stakeholders into every step of the process.

Building Out Your Content Strategy with SEO Expert George Shuter

March 5, 2024 • 30 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by SEO Expert George Shuter. Join them as they discuss how to build out content strategies, including why you should approach proposals as stories and consider using AI for more than just writing copy.

Understand Your Audience and Right to Win: SEO Advice from Kyle Sutton of The Points Guy

February 27, 2024 • 29 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Kyle Sutton, SEO Director of The Points Guy. Join them as they explore SEO in news publishing, examining how it differs from other mediums, how to optimize it, and where its challenges lie.

Get Global with Multilingual SEO: Insights from Petrit Halitaj, Head of SEO at Tactica

February 20, 2024 • 36 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Petrit Halitaj, Head of SEO at Tactica. Join them as they dive into multilingual SEO, touching on why it’s important, the benefits and challenges it leads to, and how to avoid the common mistakes and pitfalls.

Demystifying SEO with Malte Landwehr of idealo

February 13, 2024 • 39 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Malte Landwehr, Head of SEO at idealo. Join them as they discuss all things SEO, from where it belongs in a company’s strategy, to how it integrates with AI, and how to approach headless SEO.

How to Navigate the Digital Seas of Content with Brandon Tancott

February 6, 2024 • 34 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Brandon Tancott, Managing Director of BOOST. Listen as Brandon reveals why communication is crucial to content structure and learn which pitfalls to avoid when strategizing your content. Plus, get a glimpse into the future of the web.

How A Good Story Can Transform your Organization with Marcello Grande of First Person

January 30, 2024 • 38 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Marcello Grande, Chief Strategy Officer and Executive Creative Director at First Person. Join them as they examine the role of storytelling in business strategy, gaining a deeper understanding of the target audience, and creating personalized customer journeys.

Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram

January 16, 2024 • 56 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Karen McGrane and Jeff Eaton, Partners at Autogram. Join them as they delve into page builders, exploring the challenges of overusing them, how teams can effectively mitigate their problem points, and where the onus on using them efficiently lies. They further weigh in on some tactical insights, including building websites from a mobile perspective first.

Talking Headless: A Conversation with Matt Knutson on Future-Proofing your CMS in Ecommerce

January 2, 2024 • 28 MIN

In this episode of Cutting Edge: Web Content Development, our host Jonathan Ames is joined by Matt Knutson, the Director of Sales at Butter CMS. Join them as they explore the ins and outs of ButterCMS, discuss the difference between a headless CMS and a traditional CMS, explain what to expect when transitioning, and highlight the positive impact felt by companies that make the switch.

Don’t Break Your SEO: Ecommerce and Web Development Advice with David Wickstead of Wicko Design

December 19, 2023 • 29 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by David Wickstead, Creative Director at Wicko Design. Join them as they dive into the intersection of web development and ecommerce, highlighting recent trends in the space, keeping SEO active, and methods for driving traffic to your site.

2023 Roundup: Cutting Edge Insights from Cutting Edge Guests

December 5, 2023 • 49 MIN

In this special episode of Cutting Edge: Web Content Development, we take a look back at some of the best insights from our cutting edge guests, highlighting the things you might have missed that could change your web content development game.

If You Can’t Measure It, You Can’t Manage It: Optimization Advice from Paul Seal of ClerksWell

November 21, 2023 • 39 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Paul Seal, Umbraco Tech Lead at ClerksWell. Join them as they discuss optimizing editor experiences in CMSs, delving into why it’s important, what makes a good experience, and how to measure the success of optimization efforts.

The Potential of Composable Architecture with Mark Probert, Chief Strategy Officer at Newicon

November 7, 2023 • 37 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Mark Probert, Chief Strategy Officer at Newicon. Join them as they discuss the intricacies of finding strategic ideas in the evolving technology landscape, delve into the potential offered by composable architecture and design systems, and explain why you should be constantly learning throughout your career.

Research, Research, Research: Advice for Website Redesigns from Rhami Aboud, CEO of Arch Web Design

October 24, 2023 • 30 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Rhami Aboud, CEO of Arch Web Design. Together, they discuss strategic and tactical tips for website planning and redesigning, delving into the importance of market research and how to determine you have an established product market fit.

Taking Digital Platforms from Start to Finish with Rodo Orellana, CEO and Co-Founder of Rocketvan

October 10, 2023 • 45 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Rodo Orellana, CEO and Co-Founder of Rocketvan. Together, they delve into what it takes to build a platform from start to finish. Rodo shares the unparalleled importance of understanding the why, explains what we can learn from the “TikTok generation,” and discusses why it’s okay to be inspired by other platforms.

Build Trust and Remove Silos: Successful Web Design Practices with Troy Curtis Zaretsky-Kreiner and Ben Kasum

September 26, 2023 • 38 MIN

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Ben Kasum, Art Director at Use All Five, and Troy Curtis Zaretsky-Kreiner, Design Director at Use All Five. Together they discuss web design in the arts and culture sector. Discover how Use All Five approaches aligning code and content, the importance of building trust and removing silos early on in a client relationship, and the different measures of success that Troy and Ben subscribe to.

Creating Harmony Between Developers and Creatives with Brian Gerstner, President of White Label IQ

September 12, 2023 • 32 MIN

In this episode of Cutting Edge: Web Content Development, Brian Gerstner, President of White Label IQ, joins host Jonathan Ames to discuss bridging the gap between creatives and developers. Brian emphasizes the importance of collaboration across departments; explores the potential benefits of working with limitations; and explains his radical candor approach to aligning competing objectives.

The Importance of Customer Experience in the Digital World with Sam Sayer, Founder of DeType

August 16, 2023 • 30 MIN

In this episode of Cutting Edge: Web Content Development, Sam Sayer, Founder and Creative Director at DeType, joins host Jonathan Ames to discuss the importance of customer experience (CX) in content and web development. They explore the role of developers, the balance between content and functionality, as well as the importance of rationalizing all decisions made in the design process.

What is the Complete Narrative? With Justin ‘JB’ Butler, VP of Consumer Development at Consumer51

August 16, 2023 • 41 MIN

In this episode of Cutting Edge: Web Content Development, Justin ‘JB’ Butler, Vice President of Consumer Development at Consumer51, joins host Jonathan Ames to discuss what exactly the ‘complete narrative’ is when it comes to forming a marketing campaign, and how to make the most of all the different marketing channels at your disposal.

Focus on Authenticity and Listen to Google: SEO Advice from Stephen Fahlsing and Tony Bartoli from BonfireLA

August 15, 2023 • 54 MIN

In this episode of Cutting Edge: Web Content Development, Stephen Fahlsing, Founder and Managing Director of BonfireLA Productions, and Tony Bartoli, Director of Technology Operations at BonfireLA Productions, join Jonathan Ames to discuss SEO strategies at the intersection of web content and web development.

Cutting Edge: Web Content Development Trailer

August 11, 2023 • 1 MIN

In a rapidly evolving digital landscape, where websites are the lifeline of businesses, there's a powerful tool that founders, CEOs, CTOs, and CMOs of web content development companies can't afford to ignore. Whether you're a founder seeking to scale your online presence, a CEO looking to streamline your content strategies, a CTO aiming to optimize workflows, or a CMO striving for enhanced user engagement, this podcast is for you.