Mastering E-commerce SEO: Insights from Automotive Industry Expert Patrick Hotchkiss
October 22, 2024
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Patrick Hotchkiss, E-commerce Manager and SEO Strategist at Horsepower Automotive Group. They discuss Patrick's unique career journey from the music industry to e-commerce, effective SEO strategies for niche markets, and the challenges of optimizing multiple brands in the automotive aftermarket space.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Patrick Hotchkiss, E-commerce Manager and SEO Strategist at Horsepower Automotive Group, for an insightful discussion on e-commerce SEO strategies in the automotive aftermarket industry.
Join them as they:
- Explore Patrick's unconventional career path from the music industry to e-commerce and SEO
- Discuss effective SEO tactics for niche markets, particularly in the automotive aftermarket sector
- Examine the challenges of managing multiple brands and optimizing for different customer personas
- Consider the balance between technical SEO and user experience in content creation
- Analyze the impact of SEO strategies on customer acquisition and e-commerce growth
- Delve into the importance of cross-functional collaboration in e-commerce success
- Offer insights on key performance metrics for e-commerce SEO
Patrick Hotchkiss is the E-commerce Manager and SEO Strategist at Horsepower Automotive Group, overseeing four brands in the off-road and overland automotive aftermarket space. With a diverse background spanning from the music industry to digital marketing, Patrick brings a unique perspective to e-commerce optimization and SEO strategy in niche markets.
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Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
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