In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by three SEO experts to talk over the unique challenges and opportunities of doing SEO for large enterprises. Each of the guests on this thought-provoking episode has first-hand experience of this: Malte Landwehr is the Head of SEO at Idealo, Petrit Halitaj is the Founder of Veritas SEO, and George Shuter is a leading expert in SEO with the position of Head of SEO.

Over the course of this wide-reaching discussion, they explore how to handle rankings across different industries and locations within the same company and why this is particularly challenging during mergers and acquisitions. 

When it comes to prioritizing SEO tasks in an enterprise project, the guests reinforce the importance of always considering the company's overall objectives and letting them be a guide in your own strategizing.

Overall, the conversation provides valuable insights into the unique challenges and opportunities of doing SEO for large enterprises.