In this episode of Cutting Edge: Web Content Development, Sam Sayer, Founder and Creative Director of DeType, joins host Jonathan Ames.

With over sixteen years of experience in the design industry, Sam has worked for some of the leading design agencies across the UK on branding, motion, UX, and online projects. His current venture, DeType, is a growing creative agency working with a client base across a wide variety of sectors across the globe. There, Sam oversees the creative output of the studio, generating new leads and coordinating client liaison.

Together they talk all about the importance of customer experience (CX) in content and web development. They explore the role of developers, the balance between content and functionality, as well as the importance of rationalizing all decisions made in the design process.