Welcome to "Cutting Edge Web Content Development". Discover practical strategies for fostering collaboration between SEO teams and engineering departments from Dimitris Drakatos, head of SEO and ASO at Paired. Learn how to align goals, improve communication, and create a culture of mutual understanding and respect between these crucial teams.
Welcome to "Cutting Edge Web Content Development". In this comprehensive guide, we delve into the often challenging relationship between SEO teams and engineering departments, drawing insights from seasoned SEO expert Dimitris Drakatos. With experience at companies like Paired, Revolut, Workable, and Peanut, Dimitris shares valuable strategies for overcoming communication barriers and fostering a culture of collaboration.
Explore practical approaches to aligning team goals, improving workflow efficiency, and handling conflicts between SEO and engineering perspectives. Learn how to make engineers feel like part of the SEO team, quantify the impact of SEO tasks, and effectively prioritize work. Discover the importance of tools and processes in facilitating smooth collaboration, and gain insights into building mutual respect and understanding between teams.
Whether you're an SEO professional looking to improve your relationship with the engineering team, or a leader aiming to enhance cross-departmental collaboration, this guide offers actionable advice for creating a more harmonious and productive work environment.