Welcome to "Cutting Edge: Web Content Development". In this insightful episode, host Jonathan Ames sits down with Jimmy Griffith and Chloe Kane from The Luxurist Method to explore the intricacies of international SEO.

Jimmy and Chloe share their journey into the world of SEO, emphasizing the importance of continuous learning in this ever-evolving field. They delve into the challenges and strategies of international SEO, discussing the crucial differences between translation and localization, the importance of cultural understanding, and the technical aspects of implementing a global SEO strategy.

The conversation covers a wide range of topics, from the nuances of keyword research in different languages to the technical considerations of using subdomains, subfolders, or country-code top-level domains (CCTLDs) for international websites. They also share insights on link building strategies for international markets and the importance of creating localized content that resonates with target audiences.

Whether you're an SEO professional looking to expand your skills in international markets or a business owner considering global expansion, this episode offers valuable insights and practical advice for navigating the complexities of international SEO.